The future development of bathroom enterprises will be dominated by human intelligence

In the past two decades, the domestic bathroom market has gone through a process of growth from scratch, from disorder to scale. The continuously thriving real estate and architectural decoration industries have provided a strong foundation and guarantee for the growth of bathroom enterprises. At present, China has become the world's largest producer and consumer of bathroom facilities. Chinese bathroom fixtures account for 30% of the world's total, and bathroom accessories account for almost 35% of the world's total. At the same time, some bathroom brands with brand influence and appeal have also made appearances on the international stage.

Overreliance on foreign brands

Fatal injury - excessive reliance on foreign brands

These brands have already possessed certain strength in product quality, brand shaping, and other aspects, but still face the problem of difficulty in entering high-end construction and decoration projects in China. As the main consumers of the domestic high-end market, five-star hotels mainly choose international bathroom brands rather than local products for their decoration projects when purchasing bathroom products. This is a cruel situation that the domestic bathroom industry has to face and reflect on.

Without a flagship enterprise, it means there is a significant profit margin in the industry, so the scale barriers are not obvious or do not exist at all. Before forming an orderly market scale, the industry will inevitably undergo a spontaneous brand integration. As a result, brands with low technological content and no research ability that rely solely on imitation and low prices to compete in the market will disappear within two to three years, gradually forming a situation where * * brands dominate the world.

Development direction - continuous integration and challenges

High end itself is a competition for value innovation. This integration situation is both an opportunity and a challenge for bathroom enterprises. How to grow and strengthen in integration, making bathroom another internationally renowned industry after home appliances, is the top priority that every bathroom enterprise needs to consider.

Of course, the word "flagship" is simple to say, but it is not easy to achieve. In addition to the enterprises themselves, the government, society, and the decoration industry should also provide a fair competition market environment for domestic brands. With the comprehensive opening of the Chinese market, an open market should be exchanged for the development and progress of Chinese enterprises, creating China's world-class enterprises and brands.

If the bathroom market of the past two decades has only been a solo performance of international brands, then the next time should be the end of the day for domestic brands.

Humanized and intelligent design stands out in the world

The special feature of bathroom products is that they are one of the home products with high concentration of product usage and experience. A comfortable and eye-catching bathtub is as important to a family as a sofa and bed.

Regarding the changes in future bathroom products, many bathroom manufacturers have expressed that with the improvement of people's consumption levels, modern bathroom products not only meet the needs of residents, but also have a demand for bathroom product consumption in the entire residential area, public places, office facilities, hotels, leisure areas, etc. The competition for modern bathroom products will become increasingly fierce, and the large-scale application of various high-tech means and artistic culture has become an inevitable trend and selling point of bathroom products.

A few years ago, many foreigners would lament that the "convenient place" of Chinese family bathrooms was too "inconvenient". Nowadays, bathroom spaces have become the focus of our home decoration, and some * * brand intelligent fully automatic toilets have entered ordinary households. Innovative designs such as Eagle Bathroom's flush free urinal, Angel Angle series suite, Gamma integrated combination bathroom cabinet, and barrier free bathroom products are all products that integrate humanization and intelligence.

The trend of simplicity has affected the overall decoration of the living room and also affected the development of bathroom, so bathroom equipment often becomes "simple" and "convenient". The washbasin no longer blindly pursues the luxury of a marble countertop; Toilets are no longer bulky and bulky; More and more rational consumers will not ignore the size of their own bathrooms and instead install stylish large bathtubs or shower rooms.

Follow the example of home appliance marketing and store specialization, with a dual approach

Throughout the years, bathroom fixtures have been considered to be quite similar to the home appliance industry in terms of brand attributes, product content and added value, and after-sales service, and are often compared with the home appliance industry. In recent years, the bathroom industry has also begun to increasingly absorb advanced marketing concepts and practices from other industries such as home appliances, mainly manifested in increasing advertising investment in end consumers, focusing on after-sales service, attracting cross industry marketing management talents, and emphasizing training for manufacturers and distributors.

The sales advantage of a hypermarket lies in having a fixed target audience and relatively stable foot traffic, which is also the primary reason for enterprises to choose to enter the store.

But just as KFC and McDonald's have opened their stores near department stores, and Midea Gree has opened its specialty stores in front of Gome Suning, independent specialty stores in the bathroom industry have also begun to bloom in front of home furnishing stores.