Domestic bathroom accessories should pay attention to small details, and operators should change their thinking

By visiting building materials and home decoration markets such as Shilihe, Jimei, and Aijia, the reporter learned that the current bathroom accessories market has entered the Warring States period. Retailer Ms. Lv told reporters: A few years ago, the market was in a polarized situation, with imported brand products occupying the high-end market. The standards for aesthetics and quality were higher than those of domestic products, but the prices were relatively high. However, domestic brands have an advantage in price, and many consumers or units who consider cost will also consider purchasing such products. The current market is different. After several years of polishing and learning from each other's strengths and weaknesses, domestic brands have greatly improved their style design and have long escaped the dilemma of outdated and single styles. And the continuous progress in technology has gradually brought us closer to foreign brands. Nowadays, consumers often consider domestic brand products.

The statement of retailer Ms. Lv has been verified by the manufacturer. Through the call of a retail journalist to Andeli Bathroom Co., Ltd., the relevant marketing management personnel expressed the same view: it can be said that the development path of Andeli Bathroom reflects the progress of China's bathroom accessories industry. At the beginning of the establishment of the enterprise, the operator realized that if domestic brand bathroom accessories want to regain the domestic market and compete with foreign brands, they must work hard to improve their internal skills, and technology is the core element. Over the years, the company has acquired multiple patented technologies and gradually improved advanced production equipment. At the same time, actively absorbing international brand design concepts, cultivating and building one's own design and management team, hard work pays off. Only with excellent products can enterprises have broader development space.  

Details determine success or failure. Domestic bathroom accessories should pay more attention to details

The term "details determine success or failure", originally used by students, was later transplanted into a famous management book and became a well-known "management colloquialism". However, the development process of China's bathroom accessories industry would be more appropriate if defined by this term.
There is a set of figures: in 2005, the scale of China's faucet market was about 30 billion yuan, with industrial sales and output value increasing by 32.75% compared to the same period last year, and profit growth reaching 44.49%, showing a explosive explosion. From a numerical perspective, this market seems very easy to operate in. However, with the deepening of research, the results are not optimistic. Surprisingly, no local brand in the 30 billion yuan bathroom industry has sold more than 500 million yuan! The high-end market is almost entirely dominated by imported brands, and even the use of imported bathroom products has become the standard for hotels to evaluate star ratings.
 

At a time when domestic brands are revitalizing and the call to recapture the domestic bathroom accessories market is becoming louder, Professor Liu, a marketing professor and market analysis expert at a certain university in China, pointed out that "no matter when consumers choose products, they will also consider the main factors such as brand, style, and function, and these factors will inevitably be combined with price considerations. Therefore, what kind of sanitary ware has the highest cost-effectiveness becomes the most concerned issue for decoration consumers. Domestic brands should pay more attention to cost-effectiveness issues, and not lose their original market price advantages due to cost factors such as design and patents. In addition, service is also very important in the consumption process, and there should be no problem of starting from scratch.". In addition, Professor Liu also pointed out that relevant national management departments should also pay attention to one point: while purposefully supporting state-owned brands, they should also focus on market management to avoid mixing good and bad and substituting inferior products for good ones

The product disrupts the market and lags behind the already thriving domestic bathroom accessories industry.
Details determine success or failure, what should we do?

In response to the views put forward by enterprises and relevant market experts, as well as the current consumer market situation, senior market analysts have also put forward several suggestions:

1. Combining absorption and innovation

It is not difficult to see the importance of absorption and innovation for domestic bathroom accessory companies such as Andeli in their successful experiences. With the increasingly superior material living standards of people, the demand for product aesthetics will be higher and higher. Taking an inconspicuous faucet as an example, a careful study of the evolution history of faucets reveals that the appearance and valve core technology are the two major focuses of industry development. The aesthetics of products and the details of technology are the first issues that enterprises need to consider.

2. The Life of Quality Core

If appearance and usage technology are the magic weapons that open the hearts of consumers, then the quality details of a product are the adhesive that maintains the long-term relationship between consumers and the product. The statement that "quality is the core of product vitality" will never change. In this regard, enterprises can rely on relevant international quality system standards such as ISO9001:2008 to strictly demand production in each link of production, and must establish a high-quality and high-quality management team to scientifically manage the producers themselves.

3. Broadening access and transforming thinking

Small products, big image. Transforming small products into big ones is a necessary transformation in marketing. Business owners must pay attention to the details of their promotional ideas. It can be said that the era of wine fragrance not afraid of deep alleys has passed. There are no small products in the world, only small marketing. Big marketing is about selling small products into big ones. In fact, today's technology era provides all enterprises with a unique opportunity to sell small products into large products. The application of the Internet platform not only provides a new sales channel for products, but also brings many publicity means to enterprises.